Unlocking
the hidden opportunities for CPG’s in Brazil.
The Latin American gaming sector is valued at $8.7 billion.
Through our app OláNota, we analysed data from 1,028 male and female gamers who currently reside in Brazil. While we uncovered many insights, one really stood out. Gamers are incorporating food into their gaming routine - 63% of gamers eat and drink while they are gaming. This statistic underscores the opportunities available to CPGs (Consumer Packaged Goods) companies aiming to engage with this lucrative market.
This report will provide valuable insights for brands seeking to foster growth within the gaming demographic. So, buckle up as we enter into the realm of Brazilian gaming, where every game has the potential to be a game-changer for brands who venture into the arena.